Shallya Sanchez is a Cuban businesswoman who rescued the carpentry tradition passed down from her grandfather and reinvented it by recycling materials.

Doña Alicia attends her clients through an electronic menu. Juanky’s Pan and Noah’s Ark have created their own social networks. Cuban businesses exploit the new technological possibilities so as not to be left behind and adapt proven trends worldwide, but with a Creole vision.

In Cuba the movement of amateur and professional videogames is growing. Within that group the female gamers begin to stand out, although they still face situations of discrimination.